TikTok Becomes Official Entertainment Partner Of Eurovision 2022 By iDealData

TikTok becomes the official entertainment partner of Eurovision 2022

TikTok has become the official entertainment partner of Eurovision 2022.

The European Broadcasting Union (EBU), the organizer of the Eurovision Song Contest, has chosen TikTok as its “official entertainment partner” for the 66th edition of the contest in May. TikTok’s global community reaching one billion people, which will host the competition to be held in Turin, Italy for the first time with the theme “The Voice of Beauty”, will be the most important power of the event. .

TikTok, the competition’s entertainment partner, will bring the magic of Eurovision to the music-loving community by celebrating the artists, the countries, the event itself and its history, especially the music, which is one of its main components. TikTok will bring together specially curated playlists and behind-the-scenes content with the platform’s subscribers and content producers. In this way, Eurovision, one of the most watched, loved and celebrated musical events in the world, will reach perhaps one of the highest interactions in its history.

The interest of the TikTok community for Eurovision is quite high. Last year alone, content shared with the #Eurovision2021 hashtag garnered over 1.4 billion views. Videos shared with the #Eurovision hashtag have so far received a total of 3.7 billion views. The TikTok community, with its creativity and passion revealed in millions of videos, took to the platform to share its enthusiasm and successful performances, and to support its countries participating in the contest. Artists participating in Eurovision also used TikTok to reach their fans, brought them to the heart of the competition and shared the excitement of the competition.

This year, thanks to the entertainment partnership, Eurovision fans will be even closer to the artists throughout their journey, from rehearsals to the grand finale. This partnership will provide the TikTok community with a more engaging and in-depth Eurovision experience.

The semi-finals and the grand final will be broadcast on TikTok

The European Broadcasting Union, which has organized the competition since 1956, has brought together the official broadcast and behind-the-scenes footage of Eurovision for the first time in a vertical format, while performances from the semi-finals and grand finals continued on stage, less than a month from the Grand Final, it will be published on the TikTok account.

The semi-finals and the grand final, which will air on May 10, 12 and 14, will be available on TikTok.

The TikTok community will also have access to early rehearsals and behind-the-scenes content from artists participating in Eurovision, which will be streamed exclusively on TikTok. On the other hand, a content center that celebrates and promotes Eurovision will be created. Playlists featuring entrants will be posted on respective TikTok pages, allowing users to create and share their own videos, bringing the spirit of the competition to life in a way only the TikTok community can experience.

As the competition continues in Turin, the Eurovision TikTok account will be posting exclusive content daily throughout the competition, including daily highlights as well as behind-the-scenes content. The exclusive nationwide program for TikTok fans will be announced in the coming weeks.

“We are so excited”

TikTok European Union Managing Director Rich Waterworth expressed his excitement for the entertainment partnership with the following words.

“We are thrilled to share the magic and music of Eurovision with our community this year. TikTok is a hub for entertainment and creativity, and I know our creators and users in Europe and beyond will embrace this event. musical and cultural scene. We will be bringing exclusive content to fans, inviting them behind the scenes and into the heart of the show. We can’t wait to see how our community will be inspired by Eurovision this year!”

EBU Eurovision App Supervisor Martin Österdahl said: “We are delighted to make TikTok the Official Entertainment Partner of the Eurovision Song Contest 2022 and to work closely with TikTok to creating even more exclusive and engaging content. The TikTok community really embraced the Eurovision Song Contest last time out.” And now we look forward to giving them unprecedented access to the world’s biggest live music event and… inspire a whole new generation.”

The #Eurovision2022 hashtag is now available for TikTok and Eurovision fans around the world to show off their creativity and share the excitement of the world’s biggest and most beloved song contest.

The countdown has started for Turin on TikTok. Follow @Eurovision to be part of the Eurovision magic.

-iDeal News Center-

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