Last year, 162 51 companies started e-commerce for the first time in Turkey.

The AA Correspondent’s compilation of data from the Ministry of Commerce’s Electronic Trade Information System (ETBIS) revealed Turkey’s e-commerce scoreboard.

After announcing that e-commerce volume increased by 69% from the previous year to reach 381.5 billion liras and the number of orders increased by 46% to reach 3 billion 347 million units , the details of this volume have also been revealed.

Thus, the share of e-commerce in gross domestic product in 2021 increased by 24% compared to the previous year and rose to 5.1%.

November was the month with the highest ratio of e-commerce to general commerce at 20.4%, and this month was followed by May at 19.9%.

Last year, per capita e-commerce spending for the 18-70 age group in Turkey increased by 69% from the previous year and reached 4,000,749 lira. E-commerce spending per capita in Istanbul was 6,000,324 lira, Ankara 3,000,795 lira and Izmir 3,000,400 lira. These provinces were followed by Kocaeli with 3 thousand 141 liras, Antalya with 3 thousand 117 liras and Bursa with 2 thousand 925 liras.

Most used card payments

Last year, based on payment methods, 37% of total e-commerce volume consisted of money transfers/EFT and other payments with 144 billion lira, 3% cash on delivery with 11 billion lira , 60% of card transactions with 227 billion lira.

While there are 484 thousand 347 companies engaged in e-commerce activities in Turkey in 2021, 26 thousand 442 of them operate as ETBIS registered service providers. The number of sites registered with ETBIS has reached 31,592. While 14,699 companies conduct e-commerce business on their own site, they also sell on e-commerce marketplaces.

According to the data, 162 thousand 51 enterprises engaged in e-commerce business for the first time in 2021. The number of e-commerce enterprises operating in sectors other than food was determined at 435 thousand 55.

The province with the highest number of companies engaged in e-commerce business is Istanbul with 40%, followed by Ankara with 8%, Izmir with 6.5%, Bursa with 4%, Antalya with 3.5% and Konya with 2%.

When we look at the domestic-foreign split of e-commerce spending, the share of domestic spending last year was 349 billion lira with 92%. Spending by other countries on e-commerce sites in Turkey was 4% to 16.4 billion liras, while purchases by citizens abroad were 4% to 16 .5 billion lire.

The highest volume of white goods

When e-commerce volume is assessed on a sectoral basis, white goods and small household appliances amounted to approximately 52.9 billion lira, clothing, footwear and accessories 24.2 billion lira and the electronics at 21.4 billion lire. These areas were followed by airlines with 18.3 billion lira, food, food and supermarkets with 14.5 billion lira, and the travel, transport and storage sectors with 10.7 billion lira.

Women accounted for 48% of buyers via intermediary service providers and men 52%. 70% of citizens prefer to use mobile apps when shopping with intermediary service providers. This turned out to be an important indicator indicating the prevalence of smartphones and mobile apps in Turkey.

The conversion rate from total site visits to e-commerce was 2.1%.

The average basket amount is 110 TL

While the average cart amount in e-commerce was 110 TL, this amount differed across payment methods. As a result, the average basket amount was 182 lira for card transactions, 68 lira for money orders and other payments, and 65 lira in cash on delivery.

While the e-commerce shipment rate among all shipments was determined at 58% last year, the shipment rate from Istanbul, Ankara and Izmir to all provinces was determined at 68 %.

It has been observed that the distribution of e-commerce volume by days follows a fluctuating course. As a result, 16.6% of e-commerce volume took place on Friday, while Tuesday stood out in second place with 16.1%. The least volume was on Saturday with 9.1%.

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