IoT News – [Haber] SMEs widen the way to e-commerce

Published on: Monday April 18th, 2022

With the increase in the number of businesses, the share of e-commerce in gross domestic product (GDP) has also increased. The share of e-commerce in GDP, which was 2.7% before the pandemic, reached 5.1% at the end of 2021. This increase shows that SMEs will chart the new course of e-commerce.

Article: ŞEREF KILIÇLI

The pandemic has also started a process in which “before and after” comparisons are made in many sectors. As countries’ economies have spent the years of 2020 and 2021 grappling with the unpredictable situation, sectors have both struggled and are changing together. The sector that stood out for its rapid growth during this period is e-commerce. Quarantine apps have used the advantages of e-commerce convenience and alternative solutions during full shutdown and partial shutdown periods.

SURPRISE IN THE DATA

The 2021 statistics of the Electronic Commerce Information System (ETBIS), where Turkey’s e-commerce data is collected from a single hand, have been announced. According to the report, the volume of e-commerce increased by 69% in 2021 compared to the previous year and reached 381.5 billion lira. The number of orders, on the other hand, increased by 46% to 3 billion 347 million. Furthermore, the share of e-commerce in the gross domestic product (GDP) in 2021 increased by 24% compared to the previous year and rose to 5.1%. While 162 thousand 51 enterprises engaged in e-commerce activities for the first time last year, the total number of enterprises was 484 thousand 347. Another remarkable data is that 40% of enterprises that engage in of e-commerce are located in Istanbul. Ankara is followed by Ankara with 8%, Izmir with 6.5%, Bursa with 4%, Antalya with 3.5% and Konya with 2%.

SITUATION BY SECTOR

Considering the e-commerce volume of 381.5 billion lira in 2021 on a sectoral basis, white goods and small household appliances accounted for approximately 52.9 billion lira, clothing, footwear and accessories 24.2 billion lire and the electronics sector 21.4 billion lire. These areas were followed by airlines with 18.3 billion lira, food, food and supermarkets with 14.5 billion lira, and the travel, transport and storage sectors with 10.7 billion lira. When we look at the domestic-foreign split of e-commerce spending, the share of domestic spending was 92% and 349 billion lira. Other countries’ spending on Turkish e-commerce sites amounted to 4% to 16.4 billion liras, while purchases by citizens from abroad amounted to 4% to 16.5 billion liras.

BEFORE AND AFTER THE PANDEMIC

It is possible to make “pre-pandemic and post-pandemic” comparisons based on Turkey’s e-commerce specific data. At the end of 2019, i.e. before the pandemic, 68,457 companies were operating in the field of e-commerce. By the end of 2021, 484,347 businesses were affected, an increase of 607%. In other words, during the pandemic period, 415,000 890 businesses set their sights on e-commerce. While the share of e-commerce in GDP was 2.7% before the pandemic, this rate increased to 5.1% at the end of 2021. In other words, the share of e-commerce in GDP increased by 89%. The ratio of e-commerce to general commerce, which was 9.8% before the epidemic, increased to 17.7% at the end of 2021, corresponding to an increase of 81%. The numbers also indicate that e-commerce is becoming the transformative power of the economy.

ADAPTING TO DIGITAL TRANSFORMATION IS TALKING

Assessing the last two-year process, the Head of International Trade Department of Istanbul Business University, Prof. Dr. Figen Yıldırım said that the rapid acceleration of manufacturers’ and customers’ adaptation to digital transformation due to the effect of the pandemic has almost accelerated the rise of e-commerce. Understand the value of data, especially having a traceable data source Stating that the increase in e-commerce has accelerated the rise of e-commerce, Yıldırım said, “While the apparel, footwear and accessories sectors were at the forefront, with the pandemic, sectors such as electronic products and white goods, which are among the high-tech sectors, more sensitive to online purchases, In addition, a strong increase in online purchases has been observed in the areas of food and Even in the industrial market, especially in the metal and chemical sectors, three-digit growth rates have been recorded.

THE ECOSYSTEM INCLUDES THE RURAL SECTION

Affirming that the e-commerce revolution must be integrated with the rise of logistics, Prof. Dr. Figen Yıldırım continued, “It is possible to do the right amount of marketing presentation at the right time, in the right place, ensuring efficiency throughout supply chain management. However, when we look at Turkey in general, we see that the process for the urban sector does not include the rural sector. The niche is here. It is also important to create an e-commerce ecosystem that includes people living in rural areas. Attention should also be paid to improving e-commerce supply chain management, accurate inventory management, analysis-driven demand planning, inventory management, and distribution policy development. In particular, it is necessary to raise awareness among freight companies and develop cooperation between e-commerce companies and freight companies. Joint business development strategies should also be established between e-commerce companies and freight companies. Success can only be achieved if all actors in the supply chain act according to a collaborative solution-oriented and win-win principle. »

THE FUTURE IS IN SMALL AND MEDIUM SIZES

Noting that e-commerce, especially marketing and sales, is driving transformations in many areas such as logistics, procurement, financing, insurance, business transactions, customs, accounting and law, Prof. Dr. Figen Yıldırım summarized possible e-commerce developments as follows: “When we look at the growth rate of e-commerce, Turkey ranked 18th in the world in 2021. The e-commerce economy will transform many macro variables and micro environmental factors, not only the financial environment but also the social environment, cultural structure and employment.In this new economic order, where rational and benefit-oriented approaches have multiplied, the weapons of competition have also changed.Speed, flexibility, continuous innovation over short periods of time and cost efficiency have become the a greatest competitive advantage. In this sense, the place of SMEs, which are of great importance in our country, in e-commerce and their level of digital transformation will determine the course of change in the economy. SMEs, which can adapt more easily as an operation, can thus outperform large companies and even be efficient in international trade. SMEs, which represent 99% of commercial enterprises and provide 72% of jobs, are by nature the heart of electronic commerce. The transformation of the economy is possible with their growth in the e-commerce system.

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