Sigortadım.com held a press conference at a hotel in Istanbul with the participation of Deputy General Manager Orçun Kızıltepe and Marketing Manager İzzet Özveren. During the meeting, the change in consumer behavior was assessed while industry data for 2021 was shared. Additionally, market forecasts and innovations for 2022 were communicated.
Kızıltepe said that although the traffic insurance of the locomotive product in Turkey seems to be the traffic insurance when looking at customer requests, they have received serious requests for car insurance, TCIP, travel health policy and especially pet insurance, with the addition of new products to the site this year.
Stating that mandatory products dominate the industry as a locomotive, Kızıltepe explained that they aim to encourage customers to purchase insurance in the digital environment with the campaigns, adding that digital insurance is at the level of 60% in UK, it’s 7-8 percent in mainland Europe, and step by step in Turkey. He stressed that this is progressing and that it will be a long-term operation.
LOW CUSTOMER RETENTION RATE FOR MANDATORY PRODUCTS
Emphasizing that digital insurance is more related to the ability to know the customers, identify their needs at that time and offer the necessary product at that time, Kızıltepe said that they can move this area from one point to another by collaborating with the insurance. businesses.
Stating that the customer retention rate, i.e. policy renewal rate, is low in mandatory products, Kızıltepe said, “This rate is much higher for products that people use. themselves, because they receive the service themselves. He himself chooses the company, the brokerage, and lives the experience himself.
KIZILTEPE: INSURANCE INDUSTRY GAINING ASSURANCE THROUGH DIGITALIZATION
Stating that the sector has gained positive momentum, Kızıltepe said, “Compared to 2020, premium production in 2021 increased by 28.5% in non-life branches to 87.6 billion lira, in non-life branches life by 22.8% to 17.7 billion lira and in total increased by 27.5. percent to 105.3 billion lire. Despite a difficult year, we expect real growth in the insurance industry in 2022. As Sigortadım.com, we will continue to provide consumers with the most accurate insurance information and grow the industry in 2022. We see that the sector will grow even more under the heading of “digitalization” in the future. Last year, online insurance sales in Turkey increased significantly. In digital insurance, the most important part of insurance policy sales is the pre-sales insurance policy research and selection stages of customers. As digital insurance is growing rapidly in Turkey, we can say that the number of visitors to our website has increased by more than 800% over the past 3 years. As a digital insurance platform serving over 1 million customers, we care about digitalization, use it in all our end-to-end customer experience processes and work in integration with all digital innovations of our infrastructure.
Stating that they provide the opportunity to review and comparatively buy more than 20 insurance companies online, Kızıltepe said, “Despite the difficult conditions, we can say that 2021 has been a very productive and active year. Despite the Covid-19 effect, fluctuations in the economy and environmental events such as earthquakes and fires which affect us deeply as a company, we have continued our efforts to provide the best service to our customers. As a platform focused on technology and customer satisfaction, we know well the importance of data and we transform data into value-added business results by offering our users personalized data-driven services and products.
EVOLVED: CONSUMERS NOW PREFER FAST, EASY AND CLEAR SOLUTIONS
Stating that digital insurance is a developing and developing field, Izzet Ozveren, Marketing Director of Sigortadım.com, said that they have served more than one million customers in personal and corporate domains since the beginning. of their activities.
Özveren said: “Due to rapidly changing conditions with the pandemic, insurance needs have also changed. Consumers are now starting to prefer quick, easy and understandable solutions. Therefore, in an increasingly digital world, it has become a necessity for the industry to become more customer-centric and improve the customer experience. The existence of different products and branches in the sector is also very important for both consumers and competition. While we offer special solutions to consumer needs with new health products and different customized supplemental health insurance products in the health category, we are also contributing to the growth of the insurance industry in this regard. For example, we are now able to meet customer needs with special products such as TSS and Travel Health Insurance, which are newly added with special prices and cover existing illnesses. As Sigortadım.com, we have led the way in innovations with the applications we have launched in the insurance industry for our individual and business customers since the day of our establishment, and we provide a customer experience of the highest quality.
“WE CONTINUE OUR FREE EXHAUST EMISSIONS MEASUREMENT CAMPAIGN IN 2022”
Stating that they regularly study consumer behaviors and needs and determine the roadmap and additional benefits that can be offered to customers, Özveren said: “We have seen that the two indispensable elements in insurance purchases in online are the additional benefits offered by platforms and brand trust. In this context, we continue to find and federate different campaigns and special advantages such as gift vouchers, free rights of use, by carrying out numerous collaborations. Recently, our most significant and value-added service in our industry has been free exhaust emissions measurement. As part of the campaign, we have started supporting vehicle owners on their way to becoming a conscious driver and creating greener traffic that does not harm the environment, those who have taken out the compulsory insurance of the circulation with I insured.com for one year at the TÜVTÜRK inspection station by providing the license plate information in their policies. They can have their measurements done for free.
“WE ARE RESPONDING TO AN IMPORTANT NEED WITH PET INSURANCE”
Özveren pointed out that there has been a sharp increase in the number of pet owners around the world due to the pandemic, and that healthcare costs are putting a strain on pet owners. Stating that the pet market, which is $66.5 billion in 2020, will exceed $350 billion by 2027, Özveren said, “There are 21 million households in total in Turkey. 20% of them own cats and 6% own dogs. We see that pet owners are starting to struggle to get their pets treated because of the high treatment costs. We focused on this need. Together with pet11 and Zurich Insurance, we launched the pet11 Pet Insurance service. While many similar pet insurances today are only activated for emergencies, the pet11 pet insurance we offer covers the treatment of many health issues that may arise. The insurance guarantees that the cat and/or dog is treated in a carefully selected network of contracted veterinary clinics or in any desired veterinary clinic, paying only the contribution fee.