Loved by some and baffled by others, TikTok is responsible for the boom in mobile content creation. The video-sharing app has over a billion active users and has launched the careers of actors, comedians and social media influencers seeking success outside the confines of a mobile screen.
TikTok is not just a meeting place for young dancers. Creators young and old find a community on the app, and from there they earn brand deals, money, and fame. A diverse community of people know that they don’t have to be highly skilled video editors to grab someone’s attention (although having a high level of production quality can help). Online fame can be yours by combining topic expertise or enthusiasm with a fun presentation method.
Chefs, doctors, journalists, meteorologists, politicians, and tech types have found their audiences on TikTok and created their personal and professional brands. So what’s stopping you?
A valuable competitor for YouTube emerges
Since the birth of YouTube in 2005, platforms meant to compete with the video-sharing giant have come and gone on the social media landscape. Some services, like Twitch, have gained a loyal following by offering exclusive partnership offers for entertainment on their platforms. Others, like DailyMotion and Vimeo, never saw YouTube’s prolific success with creative-focused content and changed their business strategy over the years. The original short-media sharing platform, Vine, was Twitter’s foray into the viral video market. This service closed in 2017.
Posting vertical videos (i.e. videos shot in portrait mode rather than landscape mode) was once the hallmark of ignorant and tech-savvy people who filmed their grandkids’ football games at home. iPads held inches from their shiny faces. Thanks to TikTok, it is now expected and encouraged to shoot standing videos on various social platforms.
The shifting video strategy has alarmed traditional social media giants. With TikTok’s recent rise in popularity, YouTube launched its own vertical copycat video service, YouTube Shorts. Meta also offers Instagram Reels, which are short vertical videos. In response, TikTok took aim at the contest, announcing that creators can produce videos that are up to ten minutes longer, which is just under the average length of a YouTube video.
Become a content creator
EllasStudy is a student and TikTok creator with nearly 100,000 followers. She uses her platform to teach other programming tips and tricks, and she presents it all with healthy energy.
He said he started creating content on TikTok to make a difference in his field. Ella says, “There are so many ways to help people, whether it’s getting into tech or just making them laugh. You can really make an impact on someone’s day. The technology is really difficult. Wherever you are, there are so many challenges, whatever your personal background. . It’s a difficult area.”
Ella said she uses the TikTok app’s own video recording and editing controls to produce all of her content. “Honestly? I literally do everything on TikTok. I record on TikTok and edit on TikTok. Find what you’re passionate about and be honest.”
TikTok Professional Tools and Equipment
While many users use free in-app controls to create their videos, some of the most successful creators spend money on hardware and software, especially video editing apps and mobile video editing apps, to deliver their offerings. small-scale content.
MattyKay is a TikTok tech creator with over a million followers on the platform. He started creating videos on more or less excitement and “instantly blew up,” he said. “It wasn’t what I expected at all. It was like a hundred thousand subscribers in one day.”
MattyKay says he wants his full-time job one day to be content creation and strives to get more attention for his videos. He started out using a cell phone to record, then switched to a vlog camera and now uses a mirrorless Canon M50 Mark II for video shoots, which costs over $600.
MattyKay edits his videos using Adobe Premiere Pro and uploads the finished products to the TikTok app. He said of the editing process: “It’s pretty quick right now. I’m trying not to overthink it. I think you want it to be really, really, really neat with YouTube and stuff like that. . I tried, but not for as I spend two or three hours editing a 22-second video. I try not to overdo it, so it’s about 30-45 minutes.”
Share what you love
There is TikTok content for just about everyone. No matter where your interests lie, you can find your target audience.
You don’t have to be an expert at anything to make a TikTok video, as I’ve learned from browsing videos for hours on a variety of topics, from interest in age-old recipes several decades to the presentation of gadgets for household chores. When it comes to producing videos for your potential subscribers, all you need is genuine enthusiasm and an engaging personality.
Ella thinks it’s important to find the subject matter you want to highlight, but creators should also protect their personal happiness. “I wanted to be the person who created healthy tech content,” he said. “I feel like he’s starting to drift away from me. So I need to take a break and work through my goals.” His advice to others is to check in on you once in a while and “don’t expect anything from it. It’s supposed to be a fun platform. It’s got to be a fun space. It’s not life or death.”
Get paid for your posts on TikTok
TonyTechBytes is a tech product review hub with over 344,000 followers on TikTok. Tony says he can help his education pay off by making short videos about gadgets and the environment. “I make videos for brands and they contact me when they sponsor campaigns, and then we negotiate a deal,” he said. “It’s definitely a big part of my income because it helps pay for my college education, among other expenses.”
In addition to brand sponsorships, creators in certain countries can monetize the platform through the TikTok Creator Fund, which pays out an undisclosed amount to contributors who have at least 10,000 followers and at least 100,000 unique views over a 30-day period. . TikTok says there’s no limit to potential revenue for creators, but it also doesn’t specify what type of video content the fund supports.
Dealing with negativity on TikTok
Tony said that although he has had success with TikTok, there might be a downside to joining the platform.
“I think about work all the time. It’s hard to draw a line between work and rest because I watch random content on TikTok. I’m always thinking about how I can use my ideas on my page and incorporate into my own content.”
In addition to focusing on video production, she also deals with the negative effects of online criticism and filth. “Because I touch a lot of people, it also opens me up to negativity. While I produce consumer tech content that you don’t find very negative, there are a lot of enthusiasts who really criticize my content,” Tony said.
He continued, “That can be seen as a downside to creating content, but also a positive because I’ve learned to develop thicker skin. We’re all going to die one day. So I can do what I want as long as it doesn’t hurt anyone.”
How to gain viewers on TikTok?
For TikTok creators, the goal is for people to find and watch their videos after they share them. Experienced social media users know that content creators are often at the mercy of a platform’s content display algorithm. It’s hard to come up with strategies to get content in front of as many people as possible.
The key to EllasStudy and TonyTechBytes is to never drop messages. “I only post three times a day and really focus on the type of content I want to create,” Ella said. “If I only post small 7 second videos, it literally takes me 15 seconds before I record a video and then add the text.”
Tony echoed this strategy, adding that it’s also important to be consistent when posting often. “Also shoot as many videos as possible each day. I generally recommend at least two videos a day.”
Other creators have a different approach. MattyKay said the secret to gaining over a million subscribers is to prioritize quality over quantity. “I don’t want it to feel like I’m making videos just to make videos. I want there to be a reason behind it,” he said. “I spend the extra 30 minutes editing in Premiere instead of TikTok, or using the camera instead of my iPhone. a video when you put them together.”
TikTok The little king of social video
TikTok is the “it” platform for now. A different type of video content creation, whether landscape or longer, could take its place at any time, but there’s no denying that the service has left its mark on the social realm. Everyone from politicians to business leaders know that TikTok gives creators the power to influence and inform, and they’ve taken advantage of that social reach in recent weeks.
TikTok offers free and powerful video recording and editing tools that are easy for anyone to use and let you share your ideas with an audience of over 1 billion viewers. It might be time to give TikTok a try. You never know who or what you might discover.
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