Eid al-Fitr will begin on May 2. Candy and chocolate, essentials for the holidays, began to add to the shopping list. Those who have not been able to meet loved ones for two years due to the pandemic will now come face to face for the first time on this normalizing holiday. It will be possible to celebrate with rituals as in the past. Classic holiday candies and chocolate will also take their place in the process. As everyone tries to visit their loved ones and elders, their mouths will be soft.
70 PERCENT INCREASE IN SALES
If the festive chocolate and confectionery market, which contracted in 2020 with the first effect of the pandemic, recovered a little in 2021 with the contribution of e-commerce, the real craze will be felt this year. In 2021, 35,000 tons of chocolate and confectionery were traded in Turkey. The turnover of the market reached 1.1 billion lire. In terms of tonnage, 36% (12,600 tons) of the market was made up of festive chocolate and 64% (22,200 tons) of confectionery. In terms of turnover, 53% of the market was bought by chocolate and 47% by confectionery. This year, it is expected to increase its turnover in holiday sweets by 70% and exceed 36,000 tonnage, which was the figure before the pandemic (2019).
EASTERN MARMARA SUGAR CHOCOLATE
Eastern Anatolia and Southeastern Anatolia are the regions with the most candy purchases every holiday. 38.9% of holiday candy purchases are made in these two regions. Next come Marmara with 19.4% and Central Anatolia with 19.1%. The Mediterranean, Black Sea and Aegean regions follow respectively. Every year, Marmara ranks first in the sale of gifts and chocolate candies. In 2021, the share of the Marmara region in festive chocolate consumption was 29.1%. Marmara was followed by the Central Anatolia region with a share of 22.1%.
HOW MANY HOUSES DOES IT ENTER?
According to data from the 2021 Household Consumption Panel from research firm Ipsos, the number of households entering the treats increased by 2.8 million, from 8.1 million to 10.8 million last year, while that the number of households entering the treats increased by 2.3 million, from 7.9 million to 10.2 million. . This year, sugar and chocolate are expected to enter more homes. In chocolate, 55% of demand is for gifts (wrapped) and 45% for sweets (sold by weight). In sugar, the share of sweets is higher.
WHAT ARE THE PRICES ?
Kent, which has completed its production of 10,000 tons for Eid al-Fitr and will distribute holiday sweets to 37,000 outlets across Turkey, will also create additional jobs for 7,000 people in the field. İhsan Karagöz, Managing Director of Mondelez International Turkey, said: “Although the disruption and inflation of global sourcing processes during the pandemic has slightly increased the cost of sugar production, we have not experienced any interruption in our procurement process. This year, the recommended price for one kilogram of holiday sweets is 37.29 lira. “Last year it was 28.5 lira,” he said.
WHERE DO WE BUY?
Stating that households do not change the channels they buy from during Ramadan, Ipsos Turkey CEO Sidar Gedik said: “Souvenirs are purchased from local chains and supermarkets. Discount markets stand out in gift chocolates,” he said. Markets may also be preferred, especially for purchases of sweets by the kilogram.
BEWARE OF THESE!
When buying, first look at the brand and the reliability of the product. Products with a price per kilogram below 50 lira are likely to be imitations or poor quality chocolate.
Don’t confuse very cheap, over-the-counter chocolates with real chocolate. Products with the words “cocoline” or “enrobed cocoa” are not real chocolate.
One of the most distinctive characteristics of real chocolate is its sweetness. Avoid matte colored chocolates, prefer bright colors.
The taste of real chocolate is homogeneous, its unique aroma must be harmoniously distributed in the mouth, melt easily in the mouth and must be soft.
It should not have a metallic taste in the mouth and should not leave a residue or an oily, sticky layer in the mouth. Do not buy chocolates with a bitter taste, this indicates that the product is not fresh. Make sure the chocolate is wrapped.
Read the label carefully. Avoid unpackaged products of which you do not know the manufacturer. Store treats below 30 degrees, at ambient conditions, in a cool place away from direct sunlight.
It is enough to store chocolate in a cool environment at 18-22 degrees. It should not be stored in the refrigerator.