According to data from the Electronic Business Information System (ETBIS) in the Ministry of Commerce, Turkey’s e-commerce volume in 2021 amounted to 381.5 billion lira. During this period, the number of orders placed via e-commerce increased by 46% compared to the previous year and reached 3 billion 347.
According to news from Hürriyet newspaper; The E-commerce Information System under the Ministry of Commerce has announced Turkey’s E-commerce Scoreboard for 2021. As a result, the e-commerce volume in 2021 amounted to 381.5 billion to read. This figure represents an increase of 69% compared to 2020. The number of orders in e-commerce increased by 46% compared to the previous year and reached 3 billion 347 million units. The ratio of e-commerce to general commerce was 17.7%. Assessing the ETBIS data, Chairman of the Board of the Electronic Commerce Association (ELİDER), Fehmi Darbay, said: “In 2022, the e-commerce sector will reach the volume of 600 billion lira, possibly to be that he will exceed it.”
Recalling that according to ETBIS data, the number of companies engaged in e-commerce in Turkey reached around 485,000 in 2021, Darbay said, “26,00442 of these companies whose data we looked at; We see that 472,604 of them are selling in the markets. In other words, online marketplaces continue to drive e-commerce. Highlighting that developments in the e-commerce ecosystem are promising according to this data, Darbay said: “There has been a strong demand for e-commerce and especially e-export in recent years. There are many issues that businesses need in the e-commerce ecosystem. There are many touchpoints, from logistics to digital marketing, from marketplaces to software. The main subject of e-commerce is logistics and freight processes.
RUN TO 600 BILLION
Affirming that businesses can grow in a short time with e-export, ELİDER President said, “For e-export, it is necessary to develop cooperation with important players in the global ecosystem. of e-commerce and the leaders of the global logistics industry. We should bring together important names from these sectors with Turkish e-commerce companies. With e-export, warehouse solutions can be offered to companies wishing to expand abroad with a clustering model. We try to support e-commerce businesses on many issues like this. The 2021 e-commerce data shows that the e-commerce sector in Turkey has accelerated its development. In 2020, a volume of 380 billion lira was reached from 226 billion lira. In 2022, the e-commerce sector will push the volume to 600 billion lira, maybe it will exceed it,” he said.
‘AN ELECTRONIC EXPORT STRATEGY IS NEEDED‘
Noting that e-export is one of the issues Turkey should focus on and that there is a long way to go on this path, Darbay continued: “The share of e-exports in general exports is around 2-3%. This figure is very insufficient. For this, the economic and trade authorities must further develop their e-export strategies. The E-Export Department of the Ministry of Commerce has very important studies in this regard. A holistic study is carried out based on customs processes, improvements in legislation and notifications, logistics and overseas warehousing operations. The 2021 e-commerce data reveals how critical and strategic all of these efforts are to our nation’s economy. Fehmi Darbay also said that as ELİDER, they continue their structuring all over Turkey to contribute to the e-commerce ecosystem, and they provide free training and raise awareness so that companies do more work. qualified.
THE ACCOMMODATION INDUSTRY IS ON TOP
According to data announced by ETBIS, among the sectors with the highest increase in e-commerce volume over the previous year, accommodation ranks first with 175%, food and supermarkets rank second at 162 percent, and travel, transportation and storage rank third at 113 percent. These sectors were followed by the airlines with 98%, the food industry with 78% and the clothing, footwear and accessories industry with 26%. Sectoral e-commerce volumes were listed at around 52.9 billion lira for white goods and small appliances, 24.2 billion lira for clothing, footwear and accessories and 21.4 billion lira for electronics. Additionally, 86% of e-commerce spending was made in cash and 14% in installments.