Competitive digital SMEs, opportunities created by digital technologies…

Organized in cooperation with İzmir Chamber of Commerce (İZTO), Turkish Informatics Association (TBD), Turkish Foundation for Small and Medium Enterprises, Freelancers and Managers (TOSYÖV), the “3. I shared with you the notes I compiled from the Izmir Computer Science Congress last week, and wrote that I will include the topics we mentioned in the opening speech by TBD President Rahmi Aktepe, as well as in the conversation we had after the congress, in this week’s article.

“Computing is today the very essence of competitiveness.

The most effective way to gain competitive power is through science, technology and computing. Rahmi Aktepe, who began his remarks with the words “Information competence determines the processes of designing, producing and marketing products and services, competitive power”, said: “Since the outbreak of the COVID- 19.95% of SMEs have not taken any action towards the vision of transformation with IT being stated.

According to recent studies, it can be seen that the first phase of digital investments made by SMEs over the past five years is dominated by the website (59.6%) and enterprise IT equipment (59.0%).

– The rate of SMEs declaring that they use an e-commerce application is very low.

– When looking at the staff structure, the rate of those who do not have IT staff and do not receive external services is 56%.

– The prevalence of computers in SMEs, which is around 90% in developed countries, is still around 59% in Turkey.

– The ratio of companies planning to invest in technology/digital in the next three years is 30.6%.

– We have seen that the rate of companies that do not have IT personnel and that do not receive external services in this area is 50.2%.

– It turned out that another area where companies are weak in digital transformation processes is digital marketing.

– 56.3% of SMEs said they do not have digital marketing staff and do not receive outside services.

– In the research, it was highlighted that the levels of knowledge and awareness of SMEs in this area should be improved. (TÜRKONFED -search)

– According to the latest research from a major software company (Microsoft), the information technology budget of SMEs has decreased by 30% over the last 3 years, reaching $5,162 per year.

– 62% of SMEs surveyed said they will not invest in technology until the economy improves.

– Why does this distancing and intimidation occur?

– SME managers cannot take a step forward on a subject that they do not know.

What is the solution according to you?

– IT professionals should not choose to be sold.

– Must be able to participate in decisions with SME managers.

– Our state is also making serious efforts in terms of support. However, we see that the support provided does not achieve its objective.

– Non-governmental organizations should be organized to guide and support SMEs, which are the main agents of change and transformation.

– The support provided by the State must be organized in such a way as to encourage the production of domestic and national value in the field of computing.

The importance of digital transformation for SMEs is increasing

As SMEs reap the benefits of digitization and this process, investments and expectations in the field of technology are increasing day by day. Our country is going through a period of strong geopolitical pressures and our economy is suffering a lot. SMEs, on the one hand, are struggling with endless economic crises, trying to cope with global competition, on the other hand, they are trying to cope with competition. However, they are quite alone and helpless…

– We have 3.5 million SMEs.

– They represent more than 90% of our economy.

Problems;

– Access to financing,

– Adapt to new technologies,

– Innovation and institutionalization…

occurring in the fields.

This and similar reasons explain the fact that labor productivity and the level of competitiveness of SMEs in our country are lower than in many European countries. Thus, no change or transformation can occur. There is a need to provide additional support and priorities for the transformation of the digital infrastructure of SMEs. It is very important to create an SME structure that changes the traditional ways of doing business and invests more in technology. In the digital investments made by SMEs having made technological investments (32.4%) between 2017 and 2020, 59.6% of the website and 59% of the company’s equipment occupy the first two places. While investments in technology infrastructure, social media, cybersecurity and information security were more than 50% completed, investments in e-commerce, enterprise resource planning (ERP) and relationship management (CRM) remained below the average of 50%. We have seen that the rate of companies that do not have IT personnel and that do not receive external services in this area is 50.2%. It turned out that another area where companies are weak in digital transformation processes is digital marketing. 56.3% of SMEs said they do not have digital marketing staff and do not receive outside services.

In the research, it was pointed out that the knowledge and awareness levels of SMEs in this area should be improved. Investments in security arguably continue to be one of the most critical issues for SMBs.

If and only if the cooperation and coordination of actors and the motivation of SMEs can be fully formed; The engine of SMEs will be IT, and the real engine of the Turkish economy will be SMEs…”

he ended the conversation.

These are the things I took away from President TBD Rahmi Aktepe’s opening speech and our conversation…

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