Establishing a sustainable “macroeconomic” agenda

Many things can be missing in Turkey… “What is missing the most? » if you asked; We would say that positive developments such as those listed below should not be communicated…

Turkey’s exports in 2021 reached $225.4 billion with an increase of 32.9% compared to 2020. Exports are growing by breaking records every month in 2022.

Turkish Statistical Institute According to tourism statistics for the first quarter of 2022 (January-March period); tourism receipts increased by 122.4% compared to the same quarter of the previous year. All types of expenses increased this quarter compared to the same quarter last year. While spending on sports, education and culture increased by 306.6%, spending on package tours (the remaining share for our country) increased by 287.7% and spending on transport international increased by 135.9%.

IMFAccording to the “Global Economic Outlook Report” published by11th largest economy in the world We continue to be.

April 12, TURKSTAT; announced that its industrial production increased by 13.3% per year… The monthly index of industrial production also tends to increase continuously…

The concept of disinformation is simply ‘lie’ or “erroneous information” does not mean… Academician and media critic Neil Postmanhas become one of the reference works for those involved in communication. “TV entertainment that kills” He states in his book: “Disinformation does not mean false information… [Y]descriptive information (irrelevant, irrelevant, fragmentary or superficial), that is, which creates the illusion of knowing something, that is, of actually knowing the person. means information distancing.

Here is the situation with us: while almost all the macro indicators are showing positive signs, we expect the micro indicators to recover as soon as possible, but the Kemal Bey blackout is getting more and more publicity…

World Bank and IMF Secretary of Treasury and Finance, who is in the United States for spring meetings Nurettin Nabati makes the following statements: “Despite the war, in March we achieved the highest export figures ever. … While the non-energy export import coverage rate was 74.5% in 2013, the annualized rate for March of this year is 98.2. So I say this; Exports and imports are balanced, excluding energy. What we’re up against is the cost of the energy we imported last year, which upsets our balance. I hope that we will minimize the effects of this balance by further increasing our exports and with direct and indirect investments, in particular thanks to the significant developments in tourism, I repeat.

But the media outlets drown out this positive image with political polemics and make it invisible…

So, is it possible to break it? Possible…

in communication ‘calendar parameter’ There is a tool called (agenda setting)… For example, by Ümit Özdağ, Ali Babacanfrom where Gultekin UysalConsider that short-term s exits are sustainable…

What is needed for macroeconomics communication is sustained “agenda setting” work.

What caught our attention…

Communicators, especially advertisers, face two major challenges: Ramadan and Mother’s Day… The press releases on these issues have already started piling up… The advertisements are also known to you… So who will pass the exam? Adapted to culture and values those who are able to differentiate themselves from others while communicating… Of course, they are also purpose, wants to create perceive And those who can serve properly… May Allah make it easy for our colleagues… I hereby congratulate you on the occasion of Eid al-Fitr with my most sincere wishes.

Business in 24 hours, conducted an employee satisfaction survey. The search tag was not in the press release. We also couldn’t find the search on their website… So it wasn’t possible to find out where, with how many people, and by what method… The results are as follows: “90% of employees think that their efforts are not rewarded, 83% describe their working conditions as negative, 79% are not satisfied with their managers.” If it is possible to reach the footprint and ensure the reliability of the search, the companies “employer brand” or ’employee brand’ It can be useful for them to see how much the actions they take to be able to be happy can remove these dissatisfactions… (Basak Tanses, Contactplus)

Spain is a country where we very often eat mussels and rice and even paella… Suffice to say that it has its place in food cultures… Dardanel The world’s largest seafood fair in Barcelona Seafood Fair‘ with stuffed mussels… It met with great interest from visitors… Such is the communication… in accordance with their culture and values If done, it will be accepted and adopted… (Mehtap Çakıroğlu, Ogilvy)


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