Brisa exports reached $80.5 million

Brisa, the Turkish tire market leader with its main brands Bridgestone and Lassa, shared with the public its financial results for the period from January 1 to March 31, 2022. The Turkish tire industry leader, Brisa, a subsidiary of Sabancı Holding and Bridgestone Corporation, posted a strong performance in the first quarter of 2022 and added value to its stakeholders. In the first quarter of the year, The company’s total revenue was TL 2.7 billion and its EBITDA (earnings before interest, depreciation and taxes) was TL 795 million, an increase of 101.5% compared to the previous year. same period of the previous year. In the first quarter of the year, the Company maintained profitability through effective risk management despite increasing cost pressures, and managed its working capital, sales channels and product portfolio in a balanced manner.


With the Lassa brand, Brisa achieved the highest shipment amount in a month so far in March 2022, breaking the record for the highest shipment in the first quarter in export history. It reached $49 million in export sales and closed the first quarter with its breakthroughs. In February 2022, the company also gained market share in 17 countries with the Lassa brand.

Brisa acquired Arvento Mobil Sistemleri in the first quarter to transform its existing tire-focused business portfolio into a mobility solutions business. This acquisition will allow the company to extend its pioneering services beyond the tire and become a solution partner that makes life easier for fleet owners and drivers and brings efficiency and productivity.

Assessing Brisa’s performance in the first quarter of 2022, Brisa CEO Haluk Kürkçü said; “With our production responsibility in the development process of our country, we have ensured the continuity of our operations with the highest level of efficiency. In the challenging global and local conditions of the prior period, we focused on our strategic priorities, managed our costs and expenses well, and continued our stable and balanced growth. In this period, where we have received signs of easing of the pandemic, we observe that the stagnant markets are partially revived. Based on data from the first two months of the year, the European aftermarket, which we see reaching saturation point, recorded remarkable double-digit growth in the passenger car and light truck tire segment. Under these conditions, the performance we have achieved in exporting has been of great importance for the overall performance of our company. While creating a balance between export markets, we have also accelerated our work. We have broken a major export shipment record with our Lassa brand in the international markets in which we operate. We outperformed the market in a total of 17 countries in the regions of Europe, the Middle East, North Africa and the Commonwealth of Independent States. and increased our market share. We achieved the highest number of shipments made in one month in Brisa’s history, and we broke the highest ever export record in the first quarter. All these results prove our preference and success on a global scale.

Kürkçü said that the demand for tires in the aftermarket has increased in the domestic market; “We maintained our leadership with our Lassa and Bridgestone tire brands, achieving sales figures above the first quarter target in the consumer and commercial segments, with our dealers. The number of Otopratik and Propratik stores increased to 95. We will reach 140 points by the end of the year.

Haluk Kurkçü, CEO of Brisa


Haluk Kürkçü added that they are preparing stores for the future in a way that will support the electric transformation of the automotive world:

“We provide training for store employees in the rapid maintenance of electric and hybrid vehicles. Electric charging stations in our stores, which is a major need for the distribution of electric vehicles, have reached 15. Our objective is to increase it to 35 by the end of the year. The business partners of Otopratik, which is the first brand in the minds of consumers among chain stores offering fast food services, are strengthened by a profitable, efficient and reliable business model under the strong roof of Brisa and Sabancı Holding . We take our business “beyond the tire”. Our priority is to offer vehicle users a complete experience with enriched services beyond the tire. We have touched over 700,000 tires with our digital fleet solutions and saved our customers 16 million TL. We are working to provide mobility and tire telematics solutions with Arvento Mobil Systems, whose procurement process we have completed. Thanks to the analysis of driving data from 56,000 customer fleets, it is possible to evaluate and monitor the in-vehicle performance of our products after they have been launched on the market, as well as to develop joint products and services. We will provide convenience, efficiency and productivity to our customers through data analytics based fleet management services.

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