How NFTs promise to revolutionize the film industry

The film Zero contacta thriller released in 2021, starring actor Anthony Hopkins, is the first feature film to be released as an NFT. gate of lions

HOW THE NFT PHENOMENON IS TURNING THE WORLD (4/5) – In the cinema sector, financing and distribution projects are multiplying around these digital tokens.

The term “non-fungible token” (NFT in English) made its entrance in the Larousse 2023. If these new technological tools existed before the pandemic, the phenomenon has since grown to reach the general public … and some excess . However, beyond a fashion effect or a marketing discourse, these digital assets are shaping a profound upheaval for many industries.

The French world of the seventh art has allowed itself to be seduced in recent months by the Hollywood promises of the greatest American producers. Backstage at the Cannes Film Festival in May, Martin Scorsese’s executive producer Niels Juul went on to tout the virtues of the new funding model for his upcoming comedy-drama. A wing and a prayer. The American (director of The Irish) managed to raise more than 8 million dollars from the general public thanks to the sale of 10,000 NFTs (non-fungible tokens).

A much higher sum than those collected during the more traditional …

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