NFT to enter the stadium, Binance’s hidden move

Lazio Roma fans will be able to enter the stadium with tickets in the form of NFT. Behind this innovation, the Binance cryptocurrency exchange platform.

The largest cryptocurrency exchange, Binance, just announced an intriguing partnership with the Italian football team Lazio Roma. Fans of the Italian club will now be able to enter the stadium with tickets in the form of NFT. “Non-fungible tokens” which can be summarized as certificates of ownership and authenticity of a digital objecthere an entrance ticket for a football match.



“The NFT-Ticketing technology, developed by Binance, prevents ticket counterfeiting, prevents ‘scalping’ (reselling at very high prices) and ensures the reliability of ticketing systems.”

Press release from Binance and Lazio Rome

Based on Blockchain technology, NFTs have the advantage ofin principle be tamper-proof. This is also one of the arguments advanced by Binance and the Italian club: “The NFT-Ticketing technology, developed by Binance, prevents ticket counterfeiting, prevents ‘scalping’ (resale at very high prices) and guarantees the reliability of the ticket office. These features help avoid the chaos of counterfeiting and unauthorized resale, “reads a joint press release.

For the football club, the goal is clear: to bring its fans into a small circle, ainteract with them more frequently and to sell them more directly shirts, tickets or other products derived from the club.

But on closer inspection, and reading between the club and corporate communication lines, it’s primarily a way for Binance to connect with potential new consumers of its services. Because in order to get your tickets in the form of NFT, you need to create an account on the Binance platform those who hope to see as many as possible then create a cryptocurrency wallet on their site. The partnership between Binance and Lazio is not new, it has shelled out the platform for the sale and purchase of cryptocurrencies € 30 million to become the club’s main jersey sponsor for two years, last fall.

This is not his first foray into the world of football, because Binance has concluded since June an exclusive multi-year partnership with Portuguese football superstar Cristiano Ronaldoand plans to offer collections of NFT related to the Manchester United player for sale. Football and its fans seem to represent a pool of first choice potential users for Binance.

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