While many large companies are moving to Web3, Tinder is currently following the opposite trend. His new CEO, Bernard Kim, has announced that he intends to curb Tinder’s efforts in terms of metaverse and digital currency.
Tinder’s metaverse project is on hold for now
The news was announced in a letter to the shareholders of MatchGroup, the group that owns the Tinder brand. announces Bernard Kim the departure of Renate Nyborg, the former CEOand describes in detail the new organization of the company and its new priorities.
And the metaverse is no longer a part of it, if we are to believe a concise explanation from the new CEO:
“I believe a dating experience metaverse is important for capturing the next generation of users. […] But uncertainty about the contours of the metaverseand its ability to work or not, prompted me to ask the Hyperconnect teams […] don’t invest heavily in the metaverse.“
The Hyperconnect company was acquired by Tinder in 2021 in order to develop new features thererelated to augmented reality and artificial intelligence. Previously, a metaverse was in preparation, called Single Town.
Bernard Kim clarifies that he asked the teams to continue evaluating the metaverse domain and that Tinder plans to return. “when we have clarified global opportunitiesTranslation: Tinder doesn’t think the metaverse has proven enough to invest heavily.
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Discontinued Tinder Coins
Another change of course: the company abandons its “Tinder Coins”, a virtual digital currency that he had started testing in the app. The CEO laconically explains that the latter would not generate the expected income:
“After having mixed results with Tinder Coins, we decided to take a step back and re-examine this initiative. […] We also want to think about virtual goods to make sure they can truly promote the next stage of growth from Tinder.“
The results of Tinder were in fact less good than expected and the company is therefore cutting some initiatives to raise the bar.
Here we feel the ambivalence that companies still have regarding the metaverse and related technologies. They want to take advantage of the new opportunities represented, but the still uncertain definition of this sector, which is very young, could make some hesitate.
👉 On the same topic – Meta’s metaverse is doomed, according to Vitalik Buterin
published by editions Larousse
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